How to design and develop Seo websites
Everyone agrees today that when creating a site, its SEO must begin to be worked very early in its design and often during the rest of the life of the site.
To clarify this principle, the e-commerce development or Magento development presents the site creation methodology.
Below, details the chronology of the steps necessary for its implementation and distinguishes those during which the SEO must validate the approach (marked with * SEO). Like building a pyramid, we start with the bottom step.
Small initial precision: The role of the referencer is not to spur the search engines, but to do everything to avoid putting a spoke in the wheels. The principle is to help machines understand the subtleties of human communication.
1. Define the targets and modes of communication:
Who are your visitors, what language or jargon do they use?
Depending on the chosen target, the type of speech, level of complexity or vocabulary used will be different.
The graphic presentation and the editorial are adapted to the target. We do not address the same way to teenagers or scientists, B to B communication is different from B to C.
2. Define the offer:
What are you going to propose to your visitors, what are you going to talk about?
Which products or services do you want to highlight?
Do you have to present everything, say everything?
What are your competitors doing? Do they do it well?
How to improve? What makes you different from them?
How are you better than them?
Define your offers and services in writing.
3. Define the key phrases:
What are the users who are searching for your offer? [SEO]
Who is looking for your solutions, products, services?
How do they express it when they search on Google?
What are the keywords of your competitors?
What are the most important expressions for your positioning?
The SEO work begins at this stage!
4.Group the themes:
How to organize the speech to pick the key phrases chosen? [SEO]
Segment your key phrases according to the services or solutions you offer.
Group keywords by major themes and again in order of importance.
5.Define the tree:
What will be the topics, under headings, pages of the site, allowing you to organize your content in a pleasant way by integrating your key phrases? [SEO]
Write great master ideas for each page (while keeping your key phrases in mind).
Should you divide the contents, create more sub-sections, more pages, to keep one idea per page and optimize each one for a key-phrase? Then define the site tree.
6. Write the texts:
By respecting your objectives of key-phrases, finalize the texts, validate the volume of each one of them. [SEO]
Embed key phrases, in the Title, H1, H2, paragraphs. Do not forget the synonyms, the proxemics of the words in the texts.
Look after your descriptions. You write for the web, make small separate paragraphs, rather than long, tedious blocks.
To read: to write its texts, importance of the texts for the positioning and Integration of the keywords.
7.Design the graphics:
Present the contents (texts and images) according to their respective strategic importance and their volume. [SEO]
The visual is at the service of the content, not the other way around. Use graphics devices to emphasize the important points of it.
With an exception, the graphic design must not be an artistic demonstration of the designer but before all make pleasant the visit to the site. The ergonomics of the site will be played during the graphics creation.
Always keep in mind the practical, functional, instinctive aspect that the design must have on the navigation and the ease of tracking in the site. The “SEO” keeps an eye on this whole phase.
8. Develop the site:
Realize the integration of static content and pre-optimize dynamic content, upload. [SEO]
If possible, distinguish the shape of the background (CSS) to facilitate subsequent changes.
Do not hesitate to get closer to SEO with each technical question that can have an impact in SEO. For dynamic parts, consider optimizing the fields provided upstream (product or article title, anchor links…).
9. Promote the site:
Search for partners, registration on external sites, press releases, buzz, purchase of spaces. [SEO]
Once the site launched, it will require a promotion work and SEO Offpage. The search for related or complementary thematic partners will make it possible to work on advertising displays or the exchange of links (in moderation).
Some directories may bring you traffic or notoriety (beware of link anchors). Blogs, comparators may be additional information relays.
The keyword purchase may be a good way to boost traffic to the launch of the site, or for later one-off operations.
10. Measure / correct / develop:
Use statistics; re-optimize Onpage and Offpage according to results and ambitions. [SEO]
No record without measurement. A statistics tool adapted to your site will allow you to better understand and know your visitors.
Where do they come from, which keywords have allowed access to your site, which pages or sections are most often displayed?
If this provenance, keywords, pages viewed, does not meet your expectations, find out why and adapt, modify, correct your site or the communication made around him to correct the situation.
And then after… [SEO]
Always remember that in many cases, your website should not be your only means of communication, but since this remains the subject of our topic, imagine other solutions for promoting the site.
A blog of real tips for your business can be a great way to attract visitors to your site.
A strategy of presence on the adapted portals can multiply your visits.
A well-designed newsletter can generate significant traffic.
Join social networks and use them to promote your business and your site.
Set up a contest, propose a free tool, buzz by means of a video, …
Our agency can help you create an effective website.
And because there is not only the web…
Use promotional items, sponsor a TV program, buy an airship.
Your only limit is your imagination…