Benefits Of Online Shopping
The establishment of retail as well as commercial shops under one roof is called shopping mall. All the retails and other commercial shops are managed and owned as a single property, in these shopping centers on-site parking provided. There are many types of shopping centers. Neighborhood shopping center, Community Shopping Centre, Regional Shopping Centre, Super Regional Shopping Centre.
Neighborhood shopping centers are located in a residential area. It is very easy for everyone to buys goods and commodities under one roof. Its driving distance from home is quite near. It offers good services to the customers daily according to their convenience Survey reveals that 50% or more than of the centers are anchored by a supermarket and remaining of 33 % of the center is captured by health-oriented business like a pharmacy.
Supermarket and stores are the tenant’s keys to the reputed shopping center.A community shopping center is the hub of a variety of essential goods and clothing as compared to neighborhood shopping centers. A regional shopping center is located in suburban area and city center. It provides a variety of merchandise goods and services. In Regional shopping centers, there will be three or more popular anchor. Tenants with at least one of its full line departmental store.
Super Regional Shopping centers are almost similar to regional market. But it covered a large area of 1 million square feet or more. Due to a large area in this shopping center, it’s occupied more than 100 tenants. The supermarket has four or five departmental stores. There are many factors that contribute in the growth and success of shopping such as good space for parking, due to good space for parking it is easy for drivers to easily park and drop the passengers from the shopping centers.
Marketing manager of shopping mall should adopt marketing plans for promotional activities. They organized exhibition, competition, live show as well as community events from time to time. They should focus on charitable campaigns for promotion of shopping malls. The more focus is given to promotional activities during school holidays as well seasons of festivals in order to attract more customers.
Tenant mix means a proper allocation of space and number of units captured by each tenant and the way which these things are placed in the shopping center. Tenant mix means compiling of the homogeneous and large group of many different things together. Heterogeneous retail agglomerations that promote better relationships between customers and retail activities. Tenant mix means to run the business success as an individual unit.
Importance of Online Shopping
Gone are the days, when people used to be shopping from a market as well as shops. But with the passage of time technology has provided too many facilities for online shopping.Now a day’s people can do online shopping at home but some say that it has some demerits which I am going to discuss in the upcoming paragraph.
There are some major advantages of online shopping. As now a day’s people do not have time to go to a market and shops, so it is the easiest way to get anything online also in this way you can save their money as well as time. There are numerous websites you can check the price of commodities by just sitting at home and you find which product price is affordable and quality is better. Sometimes with online shopping, you get a lot of discount schemes for profits at once. you can also do window shopping to entertain yourself. Sometimes when customers buy products online from one website they get coins as a gift. There are some famous websites with offers free home delivery and customers feel happy. Yes, no doubt there are some merits of online shopping but we cannot neglect its demerits sometimes websites make fool to customers.They show original pictures of products in online websites but while delivering products they not sending the original product.
Advantages of online shopping
Online shopping has brought revolution in people life. With the advanced technology of computer and internet, online commerce plays a significant role in a modern era. The online business is booming day by day. Survey reveals that US Online Business approximately 11% up in the first three consecutive months. The main reason for growing the online business is too many people these days prefer to buy products online.
Due to advanced technology people compares the prices of the product and its features online. So this method is convenient for them and takes less time to choose the relevant product online and reach to better decisions without any wastage of time.
Another advantage of online shopping is that they enjoy a lot to browse various websites of shopping although they have no plan in mind to buy the product. Online shopping services are available 48 hours of the day as well as public holidays. You can do anywhere throughout the day.
Another advantage of online shopping is more choice of prices and chooses the quality product. Another advantage of online websites you have to explore and discover products in different websites that offer different prices of the product. Another advantage of online shopping is that you get chance to save the money with the comparison; another advantage of online shopping is to saves time. Nowadays everyone is busy with his hectic schedule. Noone has time to visit shopping places for buying products. So with the help of online shopping, it is easy for them to do shopping by just sitting at home.
Disadvantage Of Online Shopping
Another disadvantage of online shopping is that you have to wait for a long time for delivery of products. Delivery of products adds the additional costs to destinations. So there are many people who prefer to purchase from local outlets as compared to online shopping due to additional cost for delivering the product. Sometimes delivery can take up a week’s so it creates frustrating to the consumer.
The online shopping is the course of frustration for those people who have no patience and time to wait. So it is better to buy the product from the market instantly.
The price on the online stores is less but delivery charges of products make the charges to the higher than similar to local outlets. Another disadvantage of online shopping is the financial details of the buyers can be utilized in a bad way. So online shopping is considered as insecure shopping. If someone gleans the information about your financial details then it becomes a cause of losing money as well as creates the problem for your personality.
There is the number of frauds websites on the internet that is reality loot to the people. They offer attractive offers to the people but it reality befools the people. So these types of websites make online shopping chaos for the users. In conclusion, if users have time anything have to register the legal websites for a purchase of the product that decreases the fear of online shopping frauds.