The ultimate guide to being on the front page of Google
The creation of a website is an important investment in a company. The best SEO agency or the best Magento e-commerce agency is working to give good guidance through the referencing guide in 2018, given the marketing and commercial issues related to this communication medium. Whether it’s a showcase site, an e-commerce site or a blog, your goal in (re) creating a website necessarily passes by:
• be visible to publicize your company, your products, your know-how.
• sell or make appointments.
• pick up contacts and emails. From the creation of your website, you must integrate these commercial objectives into your thinking. To summarize, your stake is finally quite simple: improve your SEO to refer appropriately and that it is a lever for your business.
Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform the competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers. online, labels, Smart Leads.ae, Progos Tech and eCig.
Natural referencing, first-page goal!
Good news: it is possible for any company (small business, SME, large company, independent) to be on the front page on Google. However, referencing a website involves a structured web marketing approach that is sustainable.
We will discuss in this file the 4 essential steps to reach this objective:
Ø make a precise marketing diagnosis of the company,
Ø create a well referenced professional website,
Ø set up steering and monitoring tools,
Ø Publicize a website.
Before you begin, a useful clarification:
Ø Referencing a website does not mean being referenced on the name of your company.
Ø If a user types your business name in Google, he or she knows you. It is obvious then that it will fall on your site … which bears the name of your company. Let it be clear: to be visible by Google on its own name has absolutely nothing to do with an SEO approach.
The heart of your SEO strategy is to be seen by 99.99% of Internet users who are looking for your products or services, but do not know you yet!
1. Make a complete diagnosis of your current natural referencing
This is the most important phase of the process of creating or redesigning an effective website: take the time to define what makes your company unique and to value its positioning.
For this, you will have to put yourself in the place of potential visitors to your website:
• Which client target are you targeting?
• What problem are you trying to solve for your future visitors?
• What arguments do you propose?
• What are your products or services different from each other, what are their strengths?
• Which client target are you targeting? (It’s so important that we repeat!)
• Who are your competitors on the internet? What are their arguments?
This web marketing work will allow you to define what is really important to you. Write all this, it will serve as a frame for the brief you will make to a web agency if you decide to have your website made by an expert. It is also from this work that you will be able to start thinking about your keywords: the words used by Internet users for their research and on which you want to be visible. This work is also important because it is thanks to these keywords that Google will reference your website on the requests that interest you.
Here are 2 articles written by Orson on the subject:
• find the keywords
.• inventory of your SEO.
• Here is also a very interesting guide on recruitment strategy with Adwords.
2. Create a well-referenced site
Each solution has its advantages and disadvantages, but it is clear today that your choice should no longer depend on technical criteria, as the website creation software have made progress since the first generation of CMS (such as WordPress or Drupal). Orson.io, Squarespace, Jimdo and others are easy to use and powerful tools. Privilege the software that brings you more advice and assistance to make your website creation easier. We have implemented a simple tool to compare different existing website creation solutions. If you go through the best SEO agency or the best Magento eCommerce agency, count on a beefy budget for quality work.
Criteria for referencing a website
A visitor who arrives on your website must understand in 3 seconds whether he will have the answer to the question he asks himself. To achieve this goal, some elements are essential:
o Each page must have a clear and precise purpose. So you can use the right keywords on this page, which will allow him to have a natural referencing of a very high level.
o your titles use your keywords and they explain in 5 words the content of the page. Do not hesitate to put a beautiful image at the top of the page, an image that also allows you to understand what the page is about,
o all pages must be accessible in maximum 3 clicks (ideally 2). Create links between pages to make it easier for your visitors to navigate. The links must be explicit; your visitor must imagine what is on a page before even being there,
o your menu must have a maximum of 6 entries. The more concise your menu is, the more efficient it is. You can also offer links at the bottom of the page. This practice is common and allows multiplying internal links to your website.
The first thing to do is to reserve your domain name (it costs about ten euros a year) and make sure that you are the administrator. Two pitfalls are to be avoided:
o You must not depend on a web agency for the purchase of your domain name because the day you want to change your partner you take the risk of having to pay for an address that should belong to you,
o Avoid addresses ending with the name of the provider (types:https://yourname.blogspot.com or https://yourname.wix.com or…
If your website is in this form, bad news: all the SEO actions you will undertake will only serve to strengthen the domain of your provider, and your website will remain almost untraceable on Google. It is usually the counterpart of free software with which you will create a website very poorly referenced.
Even if the domain name has a low incidence on the referencing of your site the better is that it is simple to read and memorize so short. Finally, a website must respect some standards imposed by search engines for SEO:
o A website is a responsive design. More than 60% of Internet traffic goes through a tablet or smartphone. The responsive design is the technology that makes it possible to optimize the reading on these supports and to bring the necessary reading comfort. In 2018, a site that is not responsive design no longer has a chance to be referenced. It is therefore in this case urgent to redo your website.
o The address of your website is in HTTPS. This is the protocol that helps secure the exchange of data between websites. Yesterday only reserved for e-commerce sites, the HTTPS is in the process of the generalization since Google announced in October 2017 its desire to promote sites in HTTPS. Concretely, if your website is not HTTPS you have a great opportunity to redo it page loading time: an essential topic that is too often overlooked. In addition to the impact on your visitors (who wait more than 2 seconds from a site), the response time is an important criterion for referencing your website. Many tools make it possible to measure it:
Ø Google Page speed
1. Put in place the tools for managing your SEO
There is no effective web marketing strategy without a precise control of the activity of your website. On your website, you can measure everything. How many visitors do you have, where do they come from, what pages do they visit, how do they navigate your website, what keywords are you positioned on…? Are some of the questions that are very easy to answer?
Similarly, it is quite simple to conduct analyzes on the websites of your competitors. Of course, you will not be able to have all their data but the information available is a real source of optimization to boost your business.
It is essential to conduct regular analysis or even perform a complete performance audit of your site with an SEO expert. Free tools essential for google SEOGoogle Analytics: Free software made available by Google that allows you to know how many visitors you have, the pages of your site that are visited, the duration of visits to your website, the bounce rate.
Make it a habit to go minimum once a week on Google analytics.
Google Webmaster: free software also made available by Google. Google Webmaster allows you to measure the quality of your site according to Google. It’s a mine of information: Duplicate titles or descriptions, too short or too long,
• poorly indexed pages
,• a mobile efficiency of your website (responsive design).
In addition, Google Webmaster tells you the keywords on which your site is identified by the search engine. Analyze this list of keywords, which should correspond to your job and especially be characterizing. Learn more about Google Webmaster.
Alexa: The reference software to have information on the traffic of a website. Enter the URL of the website to analyze and follow its positioning among the existing sites in the world.
Moz: Let’s know the reputation of your site and each page of your site.
The principle is simple: a score out of 100 that evolves according to the performance measured by the Moz algorithm:
o below 30. Your website or blog has a low profile on the internet. If this is your situation, before considering doing business with your website, it is essential that you boost your SEO because in the state your URL is rarely presented by search engines,
o From 30 to 49. Your blog or your website has a good Google SEO that must be optimized. By crossing the information of Google Analytics and Google Webmaster, you will identify real sources of optimization. What are the keywords where you are well positioned, what are the most visited pages, where should you put your efforts? It may even be relevant for you to use paid SEO software,
o 50 to 70. Your blog or your professional website or blog is a reference (rich content, quality backlinks). It is suddenly on a tool at the service of your business.
o Beyond 70. Your website or blog are among the must-haves on the internet. Bravo!
Ø This tool is very useful when you think about setting up backlinks with influential websites.
Professional SEO software :
There are many SEO software. The selection that we propose corresponds to software that we use and whose effectiveness we have been able to test. This SEO software offers a free version that allows a basic diagnosis. It’s up to you to define the one that seems most relevant for you to boost your business on the internet.
• Alyze.org: This tool allows having a page by page analysis of the use of your keywords. What are they, where are they positioned, are they well used. It is a very simple tool of use which gives an immediate result,
• SEO grader, Yakaferci, Elkseo, Site Analyzer: This different SEO software give a quality rating to your website with regard to the main criteria of SEO: density of keywords, the coherence of these, quality of titles, speed of loading, responsive design, meta description, quality anchors, backlinks, social networks.
If your site is very important or has a high Moz score, there are other, more powerful, paid software. This software is more complex to use and therefore require a better knowledge of SEO. As an example: SEM Rush, My ranking metrics.
1.fr: A fairly atypical paid software, very useful to complete your lexical field. The principle? You copy paste a text that you have written, then you indicate which topic you wish to make an analysis.
The software will measure the performance of your text in SEO. It is based on your use of keywords, their variety, and their occurrence. It will offer you keywords to add to your page. Better yet, the
The 1.fr software will suggest questions related to the analyzed content and thus find ideas for future articles on your blog.
1. Make a website known How to advertise your website?
Your SEO actions are in place. You know your keywords, you publish articles regularly and you have quality content to share. Your website is ready to be boosted in SEO. Here is a list of actions to set up to create traffic to your website post your articles on your social networks. A good catchy title, a good description and an image are essential to the success of your action. Ask your readers to share (do not hesitate to do so for this article). Three factors are essential to encourage sharing. Ask for it, take care of the visuals and not multiply the solicitations.
Ø Use your city as a keyword. If your offer concerns a local clientele, use your department name, your city name or even the name of your street in the contents of your pages so that your SEO is geolocated.
Ø Install Google My Business. This free tool is particularly relevant for all kinds of local businesses. It allows more visibility on the Google result page. It also allows you to present practical information such as customer reviews, your schedules, opening days, photos.
Ø Contact sites related to your area of activity. One of the keys to SEO is the backlink. Inbound links to your site count on your SEO up to 30%. The backlink is also often presented by SEO experts as the ideal in terms of SEO. You can suggest writing an article on an influential website. In return, you will have an incoming link (guest blogging technique)
Ø Make personalized email campaigns to create individualized relationships but in mass. A person leaves his contact information on your website. She begins to receive a series of emails to create the relationship.
Ø Subscribe to websites that promote the exchange of information. The best known is Quora, which now represents more than 100 million unique visitors per month.
Ø Publish on curation sites such as Scoop it or Product hunt
Ø Identify and contact influencers in your field of activity. There is necessarily one. A good approach to approach them is to offer them your articles, your products in preview to ask them their opinion. In return you integrate their remarks and naturally they will relay you on their networks.
Synthesis: the ultimate guide to natural referencing
To advertise one’s website and reach the first page of Google on specific keywords requires method and time. The effectiveness of this work relies heavily on tests, numerous optimization details and a detailed understanding of the success elements of each company. The ideal is to internalize in the company the realization of the action plan to reserve the use of experts from the best SEO agency or the best Magento E-commerce agency, on elements that can enrich your own thoughts.