Power Of Mass Media Communication
Press is described as a fourth and most powerful pillar of democracy. So nobody can disregard the role of media in this era. Newspapers are a medium of the most widespread education in a democratic country. In a democracy, the voice of the people is the voice of God. Press moulds and educates public opinion.
In totalitarian countries like Russia and China, the press and role of media directly and fully controlled by the government and it is a government agency. In a democratic country free of the press is one of the fundamental rights and the Indian constitution guarantees that all citizens shall have the right to freedom of speech and expression. The right to freedom of speech includes the freedom of the press. But it generally suffers a check on its freedom during abnormal times such as war or a political crisis or emergency. The Indian newspapers fully exercise and avail themselves the freedom permitted to them by the constitution. The government of India does not normally interfere with the press. Media plays an important role in exposing corruption at various levels of the administrations. It has not spared ministers who were guilty of unbecoming conducts. The press has therefore been acting as a custodian or watchdog of public interest and the government has been fairly responsive to the suggestions and the demands of the press in relation to the welfare of the people. Even Prime Minister Nehru came in for his share of criticism, and sometimes criticism of the Prime Minister was very bitter but all that was part of the freedom of the press. Nor does the press spare the present Prime Minister of the country whenever an occasion arises. It is the healthy state of things that we have in India. We have in this country an independent press which keeps close watch over the policies and the actions of the government and exercises a ceaseless vigilance over the conduct of affairs.
Youths are interested these days in Online Communication Degree
These days’ youngsters are more interested to join best online communication degree. Every youngster needs to keep ourselves in touch with the outside world. So youngsters feel that best online communication degree is not the only source of information but also a source of entertainment. Best Online communication degree gives an opportunity to youngsters to get jobs easily in press and mass media. Best Online Communication Degree means the collection of news of the outside world. Online communication degree has educative value is great. The online communication degree is most popular these days. Online communication degree informs us we should keep our ears open and listen to what others say. We should always believe only what we see with our own eyes because after all seeing is believing we should not believe what we hear unless we verify it ourselves.
Types Of Mass Communication
These days’ media uses the variety of tools for mass communication. Types of Mass Communication and Mass Media these days are television, internet, cinema, newspaper, radio, magazines direct mail fax telephone and more. So no one can ignore the importance of mass communication in life.
These days with the help of broadcasting and advertising people can see various forms of pictorial and visuals representation of messages, videos, and movies. Media images help everyone to get across messages effectively. Media is the source of entertainment and information. These days our society depends on the media. Media images affect the individual as well as society positively and negatively.
In the modern era, images work like ubiquitous. When we go anywhere suppose you have to drive a car while driving the car you see billboards that promoting famous brands and latest products. It is possible while driving car theses images attracts you a lot and you have to start to imagine and visualize it. So media images help you to judge what actually a product service or message is. So no one can ignore the importance of media in life.
Media helps us to access the knowledge what is actually happening in the world. We can get different types of news through media. For Example: In Egypt in the street of Cairo when people protest to change the government then at the same time this video was broadcast over the world by media this video really influenced a lot of people many people after seeing this video participated in a street protest to support of the protestor of Egyptians.
Similarly in Thailand when the person in red shirts opposes changing the government Then at the same time yellow shirts also start to march in the streets in support of the red shirt protestors. So when these kinds of videos, images shared in public it’s really influenced a lot by the people. So our life without media is incomplete. It is fact that nobody can disregard the importance of media these days. Media provides good means of communication through which we can communicate with any person throughout the world. So in a modern era, everyone realizes the importance of media in their life.
At the same time television is also part of media. We can reach all information all over the world through television. So television is a powerful tool to move us in the right path. It always updates with the latest information. For example, Seasame Street is one of the best TV programs that influenced a lot and make the impact on the young generations this program taught kids how to speak effectively. The kids should take properly balanced diets and gave guidance to kid’s education is a lifelong process of learning So this programs in TV gave knowledge to kids how to communicate with the deaf so this program in TV moves the students in the right path. Newspaper have a lot of positive influence on the people minds, it makes the link between government and people. Survey reveals that many people in Malaysia have created a lot of interest in the political and economic issues and factors by reading a newspaper daily. The newspaper gives us knowledge that we cannot get from books.
On the negative side, mass media have the negative influence on youngsters. Advertisement convinces the youngsters to buy fried chicken, snacks and sweet drinks that are injurious to their health. Images in the media can also affect the behavior of the youngsters they see violence in movies. They try to become the victim of these types of activities.
For example Images of violence in movies have negative affects their brain they start to disrespect and bully behavior with elders after seeing violence in images. Sexual images have made negatively affects their minds Youngsters who see the sexual images react in socially unacceptable manner and sometimes behave in criminal manners.
For example, Tourist is a romantic movie it shows the relationship between actor Angellie Jolie and Johny Depp. He plays a role of thief due to this he stole a lot of money but he performed this act very smartly. Nobody can identify him. Also at the end of the film, he is not caught by police and makes free. So this movie teaches the young generation that it is right to steal and be smart they think is right. Magazines also become a part of mass media. Women adopt fashion by seeing an image of heroines They start to put down their weight and sometimes start to take the pill and medical treatment s to reduce their body weight to look glamorous. These things have made negative effects on their health.